In 2002, husband and wife Rolf and Mette Hay founded their namesake company and forever changed how the world perceives Scandinavian design. Born from the duo's desire to make outstanding design available to all, HAY reimagines functional objects, turning couches, cutting boards, towels, and toothbrushes into vibrant items that bring joy to one's daily life.

Published to coincide with the brand's 20th anniversary, this inspiring visual monograph explores HAY's origins and astronomical trajectory, including its close partnership with Herman Miller; its collaborations with an ever-growing stable of brilliant designers, along with design companies such as COS, IKEA, and SONOS; and the aesthetic alchemy that makes HAY's products and retail environments so distinct.

The book features exclusive interviews with five pairs of designers: Ronan and Erwan Bouroullec; Nipa Doshi and Jonathan Levien; Shane Schneck and Clara von Zweigbergk (who also designed the book); Fien Muller and Hannes Van Severen; and Stine Gam and Enrico Fratesi.

Beautifully illustrated with 600 color images, HAY also includes an introduction by Kelsey Keith, the editorial director at Herman Miller, and contributions from Lucy Bourton, Duncan Riches, Emily Nathan and Tom Morris.

• Hay
• Author: Rolf and Mette Hay, edited by Kelsey Keith, with a foreword by John Hoke III
• Format: Hardback
• Size: 270 × 205 mm (10 5/8 × 8 1/8 in)
• Pages: 240 pp
• Illustrations: 300 illustrations
• ISBN: 9781838665647